Job Description

Marketing Account Manager

Waybetter Marketing is a marketing agency based in Columbia, Maryland. We're currently seeking candidates with 5+ years of postgraduate experience with marketing automation tools (Marketo, Klavyo, Salesforce, Slate, Delivra, etc.) who can be physically present in our Maryland office on Mondays, Tuesdays, and Thursdays. We offer a hybrid schedule, with remote Wednesdays and Fridays for all employees.

This Is Something You'll Want to be a Part of:

We are a team of passionate marketers and technologists dedicated to helping colleges and universities increase their student enrollment. Our focus is exclusively on the higher education industry, and we use hyper-personalized, data-driven campaigns to achieve our goals. We tap into top marketing automation tools and our team's bright minds to deliver exceptional results for institutions of all shapes and sizes across the country.

We’re currently looking for a driven Account Manager to join our team.

What You’ll Do:

As an Account Manager at Waybetter, you'll be the backbone of our campaign execution, managing the end-to-end technical setup and deployment across multiple channels, including email, SMS, digital ads, print, and web. Your role will involve:

• CRM Mastery: Utilizing marketing automation tools like Slate, Salesforce, and more, to drive campaign success.
• Client Adaptability: Fluidly transition between different client needs, communication styles, and tasks throughout the day.
• Data Management: Maintaining and manipulating complex student databases, ensuring accurate and strategic data imports.
• Content Creation: Crafting concise, compelling content tailored to each channel.
• Quality Assurance: Ensuring every email, website, and campaign is flawless before it reaches the audience.
• Strategic Analysis: Continuously improving results through data-driven insights, proactive problem-solving, and strategic adjustments.

This Role is Right for You if:

• You've used a CRM/marketing automation tool like Slate for 5+ years.
• You have experience with data and marketing operations.
• You’re deadline-focused.
• You’re committed to flawless execution.
• You’re competitive and driven by results.
• You’re detail-oriented.
• You have a knack for learning new tools and technologies quickly.
• You effortlessly switch gears between tasks and clients, maintaining a high level of professionalism and effectiveness.

Why You Want to Work at Waybetter:

We’re an established, agile company poised for continued (and considerable!) growth. We work really hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do. At Waybetter, you’ll find impactful work, growth opportunities, and a great team culture.

Take a peek at our crew:

Need something beyond a picture? Hear us speak from this sampling of webinars:

Waybetter Perks:

• Competitive salary + bonus
• Health insurance
• 401(k) with a guaranteed 3% profit sharing
• 15 days PTO plus numerous company holidays
• Paid parental leave
• Pre-set work-from-home days
• Professional development stipend
• Free snacks

Learn more about Waybetter:

Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements are not available.

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