Job Description

Location: Preferably U.S. (open to global talent)

Reports to: Regional Director / Campaigns Team

About Amplify

Amplify is one of the world’s leading creator-led agencies, trusted by TikTok, Unilever, Google, and Warner Bros to deliver groundbreaking social-first campaigns. We combine production, creator management, and strategy to place brands at the centre of culture.

The Role

We’re looking for a hands-on Social Media Content Producer to lead content production for a leading consumer crypto brand . This role will sit inside Amplify’s production team and focus on end-to-end TikTok content creation — from casting talent and sourcing locations to shooting, editing, and publishing content that resonates with crypto audiences.

You’ll be the creative driver behind an “always-on” social program designed to stand out in the finance and crypto space. You’ll need a deep understanding of crypto culture , memes, and financial storytelling, combined with proven production chops in short-form video.

Key Responsibilities

• Lead end-to-end content production : ideation, scripting, casting, shooting, editing, and publishing TikTok videos.
• Deliver a consistent pipeline of 12+ assets per month , ensuring brand tone, style, and messaging are maintained.
• Translate crypto and finance concepts into engaging, culturally relevant content (skits, memes, street interviews, explainer formats).
• Manage and brief external creators when required, ensuring alignment with brand and campaign objectives.
• Own content calendars, oversee scheduling, captions, and publishing.
• Monitor performance data and run A/B tests to optimise content formats.
• Act as a cultural scout: stay across crypto trends, TikTok formats, and finance memes to keep the brand ahead of the curve.
• Work closely with Amplify’s strategy, creative, and account teams across the U.S. and APAC

About You

• 3–5+ years experience producing short-form social content (TikTok, Reels, Shorts).
• Deep knowledge of crypto culture, trading communities, and financial content — you know the difference between “Proof of Reserves” and “HODL” and can make it TikTok-friendly.
• Proven ability to cast, direct, and manage creators or actors for social shoots.
• Strong technical skills in filming and editing (mobile and professional equipment).
• Ability to juggle multiple projects, with strong organisational and project management skills.
• Creative mindset: able to turn finance into culture, making a crypto brand stand out as a challenger in the category.
• Comfortable working in a fast-paced, global agency environment .

Why Amplify?

• Join a global team producing work at the cutting edge of social and creator culture.
• Direct creative ownership of a marquee global account in the crypto sector.
• Opportunity to define and build the crypto content playbook for TikTok.

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