Job Description

Associate Director, Alliance Marketing

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking an Associate Director, Alliance Marketing to join our Clients and Markets team.

Responsibilities:

• Manage the execution of a joint strategic marketing plan for the Microsoft alliance, ensuring alignment with the alliance's business plan and growth ambitions
• Oversee the development and execution of a content strategy focused on creating differentiated messaging, value propositions, and sales enablement tools such as videos, social assets, and case studies
• Plan, execute, and optimize a portfolio of demand generation programs, including KPMG's presence at Microsoft conferences, webinars, and client events
• Supervise a variety of marketing programs, developing and utilizing detailed project plans to ensure on-time, on-budget, and high-quality delivery; leverage lead management tools to report on program effectiveness and sales impact
• Oversee program-level budgets and marketing development funds (MDF), ensuring they are used effectively to achieve the best results from marketing programs; includes forecasting and reporting on actuals
• Execute plans to increase the visibility and awareness of our alliance solutions through social media, podcasts, advertising, and by managing web content updates
• Develop co-branded marketing assets with Microsoft that support the content strategy, and work to amplify our brand by integrating campaign assets and thought leadership into marketing programs; serve as a key marketing contact for the Microsoft alliance team, fostering strong relationships to identify and execute high-impact co-marketing opportunities; support alliance partner sales kick-off events and other relationship-based initiatives
• Project manage KPMG's presence at alliance-specific conferences and execute a portfolio of demand-generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness

Qualifications:

• Minimum eight years of recent experience in integrated marketing from a large enterprise technology/software company or a professional services firm is preferred
• Master's degree from an accredited college or university is preferred. Minimum of a Bachelor's degree is required
• Strong experience in alliance marketing with proven expertise in developing and executing integrated marketing campaigns, events, and digital strategies; demonstrated track record of leadership, with experience managing projects, programs, and potentially small teams
• Proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self-motivation and communication skills across both virtual and in-person environments
• Proven ability to collaborate with and influence senior business stakeholders, using strong networking skills to drive projects forward and ensure delivery against key milestones; proactive and autonomous leader with demonstrated expertise in managing complex projects and their associated budgets
• Excellent communication skills with a proven ability to navigate complex organizational structures and operational requirements effectively; a strategic and adaptable mindset, with the ability to thrive in a fast-paced environment

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