Job Description

Position Summary

The General Sales Manager (GM) at Mercedes-Benz of Northern Arizona is responsible for leading the new and pre-owned sales operations of the dealership. This role drives revenue growth, manages sales teams, and ensures customer satisfaction in line with Mercedes-Benz standards. The GSM is accountable for achieving sales targets, maximizing profitability, and maintaining brand integrity. Maintaining alignment with the high standards of LAPIS and the Mercedes-Benz brand is paramount. This role requires a dynamic self-starting leader who would excel managing the variable operations of the dealership. At least 3 years of experience as a GSM with Mercedes-Benz or an equivalent luxury (Porsche, Audi, BMW, Land Rover, Lexus) brand and a strong focus on customer satisfaction and team management are minimum prerequisites. An ideal candidate should be confident to present their past sales success as a part of the application process.

Responsibilities

• Oversee all new and pre-owned vehicle sales activities.
• Develop and execute strategic sales plans.
• Ensure the dealership is maximizing available dealer incentive programs.
• Recruit, train, and motivate a high-performing sales team.
• Monitor sales processes to ensure compliance with manufacturer and dealership policies.
• Maintain Mercedes-Benz certification standards and ensure staff meet ongoing training requirements.
• Analyze market trends, inventory levels, and competitor activity to optimize performance.
• Work closely with the marketing team to develop campaigns that drive showroom traffic.
• Ensure an exceptional customer experience throughout the sales process.
• Collaborate with the Fixed Operations and F&I departments to improve overall dealership profitability.
• Report sales figures and forecasts to the Dealer Principal / General Manager.
• Maintain strong relationships with Mercedes-Benz USA and financial partners.

Qualifications

• Minimum of 3 years of GSM experience within the luxury automotive industry, preferably with Mercedes-Benz.
• Strong financial acumen with a track record of generating strong per-deal profitability.
• Exceptional customer service skills and a deep understanding of luxury client expectations.
• Ability to lead and motivate diverse teams toward common goals.
• Knowledge of Mercedes-Benz's products, technology (NetStar), and corporate standards is highly desirable.
• Proficient with CDK systems.
• Outstanding communication and interpersonal skills.
• Bachelor's degree in Business Administration, Automotive Management, or a related field (preferred).

Key Skills

• Leadership: Ability to inspire and lead a team to deliver outstanding results.
• Sales Expertise: In-depth knowledge of automotive sales strategies and techniques.
• Customer Focus: Commitment to creating a first-class luxury customer experience.
• Financial Management: Strong skills in forecasting and gross profitability analysis.
• Communication: Excellent interpersonal and negotiation skills.
• Problem-Solving: Ability to handle complex issues and implement effective solutions.

Performance Metrics

• Sales performance (new and pre-owned/CPO vehicles).
• Profitability metrics (e.g. front-end gross PVR).
• Customer satisfaction scores.
• Staff retention and performance levels.
• Obtaining quarterly Mercedes-Benz margins.

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